OUAI combines luxury and accessibility. This brand, born from the vision of Jen Atkin, the hair stylist responsible for the look of the Kardashian clan, Gigi Hadid and Cara Delevigne (just to name a few), combines precious scents, nourishing ingredients, which mimic the functions of the hair, and a perfect Instagram aesthetic. Each product is formulated to improve hair health and texture.
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Ouai is a hair care and hair styling brand with a real mission: making your hair always perfect. Each product is formulated to improve health and hair structure. Having healthier and stronger hair deals with the choice of the best shampoos and balms. Ouai's products are excellent for everyday treatments: they are free of sulphates and designed to refresh strands in depth.
Behind Ouai’s secrets there is a very special formula. It is called smart keratin: it allows to target and repair hair damage while helping to maintain its color and improve hair health. Ouai knows how to mix and match different formulas for specific needs. And you can see the difference after the first washes!
In addition to smart keratin, Ouai uses and develops truly innovative technologies and treatments, starting from special ingredients such as borage oil or amino acids and tamarind seed extracts. These combinations allow Ouai treatments to concentrate their action directly on repairing hair damage: the result is perfect hair, brought back to their virgin state!
Ouai is a complete brand: it combines the effectiveness of its products with a great attention for the style. The modern design of the packaging is another small secret of the brand's success, whose lines have been awarded among the styling products.
The quality and versatility of the brand are proven by some hair-styling solutions such as Ouai Memory Mist, a perfect lacquer that protects hair from the hair dryer while preserving the fold and shape of your hairstyle. Ouai Dry Shampoo Foam Travel also is a dry foamy shampoo, which works without water to thoroughly clean and refresh the skin. To be finally on the safe side, Ouai Texturizing Hair Spray: the perfect combination between a dry shampoo and a hairspray!
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